A look behind the scenes at the creation of our Aither Health brand.
We knew we wanted our brand to represent transparency. We googled – God of Transparency – and that simple search led us to Aither - we preferred the transliteration spelling. Aither – we liked the word – unique, short and sweet. Then we toyed with Aither Administrators vs. Aither Health, well you know which won.
When we researched Aither it described the clear BLUE hue surrounding the Earth - it so happens blue and white are the colors that represent transparency. Next, we worked on selecting "our" blue - we chose Azure Blue because Azure's definition is: bright blue in color like a cloudless sky - again another nice fit. Azure Blue's hex number is #007FFF – and after all, we are the 007 of TPAs! Our main colors are blue and white.
We were working on our favicon – started talking about using the “A” in our Aither wordmark – then we happened to discover one of our competitors used an “A” as their favicon not to mention throughout their marketing materials. Ugh, depression and despair ensued. Did we have to scrap everything and start over ... nah ... what if we used “AH” – and our little ah! buttons came to life. Everyone started to say, “ah! so refreshing" and “ah! finally a real solution". We soon realized the creative things we could do with our little ah!s.
ah! yes, the font - we selected Ubuntu. Aside from the font pairing nicely with our Aither wordmark, Ubuntu comes from the open source code movement in the software industry. Open source allows developers to view how the operating system is written. Yes, you got it, it's “transparent”. Developers can view the source code and raise awareness on any security flaws but more importantly, they can contribute towards making it better. We love how it aligns with many of our fundamental philosophies.
We started talking culture and brand - we started asking, “What does being ‘Aither’ mean?” Now we can’t stop saying it: "Are you being Aither?", "Awesome, you're being Aither!", "Be Aither!" - We’re predicting some fun times with our Aither Army of associates!
We’ll continue to mature our brand and weave it into the fabric of our culture.
Our founding team built Aither to provide an innovative, transparent and truly independent solution to serve their client partners.
Please reach out. We love hearing from people. We love sharing everything we know. We subscribe to an information ‘open source’ methodology. Meaning.. we will listen, we will share and we will help in any way we can. That’s what “being Aither” is.